Sara Morgan co-founded "Tailored", the new personalized bridal shopping site which is scheduled to launch this week. Tailored allows brides to find products for their wedding that reflect their personal style, create lists of their favorite products, and share these lists with friends. Sara is a wedding industry veteran and had previously been the Director of Marketing at Weddzilla. "As a bridesmaid in more weddings than I can count, I saw my best friends scour magazines, shopping sites and blogs to find inspiration, only to feel lost as to where to buy the items they found and loved," says Sara. "They were sending out lengthy email chains to solicit feedback from friends, and joining blog forums to ask other brides for advice. It was unbelievable how time consuming this process seemed! We created "Tailored" to make shopping and finding inspiration for your wedding easy. Now brides can find and collect inspiration, browse wedding products selected just for them, create lists of their favorite finds, and share their picks with friends and family, all in one place!"



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