Gamifying fundraising is an idea whose time has come. Given the amount of time people spend on games, it is no wonder that this is the next big arena for creative thinking. Several games are already up and running.
"Raise the Village", by New Charity Era, raises money for a real village in Uganda. This game lets people decide what their money should be used for and shows them the effects of their giving by sending photos and making videos in the real village.
Seeds, founded by CEO Rachel Cook,
is a social game that facilitates direct mobile-to-mobile microlending from the developed to the developing world or other locales in need. "Gamers can explore an immersive playable world, communally rebuilding a virtual civilization while simultaneously microlending money to boost real entrepreneurs."
Mobile Gaming has also hit the healthcare industry, with games to improve your health like Zamzee. This makes moving (as in exercise) a game, with a monitor that tracks you. There is an activity graph which shows movement by day and by minute
and you get "Pointz" for moving throughout the day and you earn badges. You can get bonus "Pointz" for beating your average.
It's only a matter of time before other industries like education join the gamifying craze. Contact me (alicekrause@newsonwomen.com) if you're interested in gamifying fundraising for education!
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