What should we tell young women about innovation? Tell them Innovation is everything! And for everybody! Not just scientists or engineers. Yes we need science and engineering, but we need people to take their innovations and make them mainstream. What would Facebook be without the “friends” who use it? The Dare2BDigital Conference is taking on the challenge of getting more girls to understand the excitement and everyday use of math and science on Feb 11, 2012 in San Jose at the eBay Campus. This is so important because only a small % of high school girls (versus a high % of boys) expressed an interest in starting their own venture,
a disturbing fact as our economy shifts in a small business revolution. Richelle Parham (pictured), Vice President and Chief Marketing Officer of eBay North America, is one of the keynote speakers.
But why stop with just one conference? Let’s get many more girls involved. And why should we? Because we are still being held back by statistics and stereotypes. If I read one more time how few women are CEO’s of Fortune 500 companies, or what % of women are major executives of media or other companies, or that women can’t do math, I think I’ll scream. That is so last century!! In today's world, media giants and old stereotypes are ready to fall just like the beanstalk in the fairytale. But not if we stay mired in statistics that don’t tell the whole story. I have met so many great women who are doing amazing and innovative things. Let’s follow their lead. We need to get students excited about innovation, open their minds to ways anyone can innovate, and show them how to analyze an industry in search of opportunities where they can create something new.
Everyone who reads this post should take it on themselves to go to their school, their friends, their families and get girls excited about innovation. Here’s a readymade speech that will help you. I call it my “better, cheaper, faster, easier” speech. Add your own flavor and examples. And report back on how many girls you speak to, even if it’s only a few at a time. We will keep count. Can we turn one conference into 1 million girls? Let’s try. So post this on your blog, rt on twitter, start it on facebook, speak at school assemblies, parent meetings, etc. Wherever girls will be, be there for them. Tell them how innovation will make a difference in their lives.
INNOVATION - Better, Cheaper, Faster, Easier!
What it Means to be an Innovator - What is Innovation and who are innovators? You may not be inventing technology, but how you use technology or how you brand a product can also make you an Innovator. You have the power, using your own brain and a pencil, to build a better mousetrap. Technology has created a new world of opportunity. Let’s talk about some of today’s really successful companies - the companies that capitalized on the opportunities to innovate with the new technologies available. When you examine who the innovators are, you will see that the companies which really stand out are the companies that helped people look at their world in a new way. They focused on helping people do things better, cheaper, faster, easier, or do something completely new. Some examples: 1. Cheaper - Amazon - started by Jeff Bezos because he wanted a cheaper and easier way to find out-of-print or rare books; One Kings Lane -
started by Susan Feldman and Alison Pincus (pictured left) - flash sales in the home décor and housewares market - a new way to buy things for your home. 2. Easier - Zocdoc - makes it easy for people to make doctor’s appointments online. 3. Faster - Google - finding information; Twitter - get news updates. 4. Better - Linkedin helps people network and find jobs; Learnvest – started by Alexa von Tobel so women can learn more about personal finance because she and her friends wanted to learn more about managing their money. 5. Do Something New - Apple – itunes, ipad, iphone; ebay - online auctions; Facebook redefined the meaning of the word community! (Ask students for examples in their lives of “faster” “easier” “cheaper“, - companies they see helping them live their lives in a new way. Get them thinking about how to be innovative - ask for suggestions of areas that they feel can be improved today.)
How Can You be an Innovator? Look at the industries you enjoy and break them down into pieces. Here's an industry example - Healthcare. You no longer have to think about just being a doctor or a nurse. You can work in the healthcare ecosystem in many ways, helping people learn how to be fit, helping people learn how to eat right and exercise more often etc. An example in healthcare of innovation where someone wanted to improve the process of healthcare is Rebecca Woodcock who co-founded Cakehealth.com which helps you understand and manage your health care. Also innovative is Anne Wojcicki, who co-founded the personal genetics company “23andMe”, a source of genetic information for health pursuits named after the fact that we have 23 pairs of chromosomes. Halle Tecco is the Founder and Managing Director of Rock Health, a group dedicated to innovation in the interactive health space, helping startup companies in this field gain access to experts and investors. Each of these women are innovators in their own way. Another industry example that might interest girls is Retailing, a big industry with many aspects to it. Here is a sample of who is doing new things in this industry: 1. Design - Young designers and new approaches like CarrieHammer.com, Carrie wanted better fitting dresses so she started online company for made to measure clothing. 2. Sales - find innovative ways to sell like Go Try It On, a personal style network that allows members to comment on and get feedback about their outfits and the outfits of their friends/community founded by its CEO Marissa Evans. Birchbox co-founded by Hayley Barna and Katia Beauchamp who met at Harvard Business School and started the subscription sampling company to help women find beauty products that they like. 3. Trends - foodspotting - co-founded by Alexa Andrzejewski, helps you find food by looking at photos of dishes of food on website rather than just looking for restaurants. See other innovative women entrepreneurs.
Innovation is Part of Your World so Learn how to Use it. You should examine where you feel comfortable working. How excited are you about innovation? Where do you find an interest? Where do you see an opportunity? You can ask your friends what they need, and create a product or service that helps them. Or you can just create your own products and see if they like them. As you live your life, ask yourself where can you innovate? Innovators do not have to be engineers. But engineers give us the tools to be Innovators. Inventing the technology is only the beginning. It’s the users that make the technology better, the friends at Facebook, the users at Google. So even if you are not an engineer or computer science major, you can still innovate by thinking about how you do the things you do – and how you can do them “better, cheaper, faster, easier”!